Example of working print.css file

Very often developers create the most elaborate websites and user interfaces (UI).  However, it the excitement of creating fantastic looking web pages, they neglect to think about the printed page.

Whilst print is not major factor for a lot of websites, for others it can be a major design consideration.

At the very least, what we’re trying to avoid is forcing people to print out heavy images, page breaks that don’t work on printed pages, links that appear on the page as urls, incorrect page widths, unnecessary headers, footers & navigation bars.

Here is  a working example that will help set the basic print rules and which can be used as a starting block for  rules that are relevant to individual websites.

* Print Stylesheet fuer Deinewebsite.de
* @version 1.0
* @lastmodified 16.06.2016

@media print {

/* Inhaltsbreite setzen, Floats und Margins aufheben */
/* Achtung: Die Klassen und IDs variieren von Theme zu Theme. Hier also eigene Klassen setzen */
#content, #page {
width: 100%;
margin: 0;
float: none;

/** Seitenränder einstellen */
@page { margin: 2cm }

/* Font auf 16px/13pt setzen, Background auf Weiß und Schrift auf Schwarz setzen.*/
/* Das spart Tinte */
body {
font: 13pt Georgia, “Times New Roman”, Times, serif;
line-height: 1.3;
background: #fff !important;
color: #000;

h1 {
font-size: 24pt;

h2, h3, h4 {
font-size: 14pt;
margin-top: 25px;

/* Alle Seitenumbrüche definieren */
a {
blockquote {
page-break-inside: avoid;
h1, h2, h3, h4, h5, h6 { page-break-after:avoid;
page-break-inside:avoid }
img { page-break-inside:avoid;
page-break-after:avoid; }
table, pre { page-break-inside:avoid }
ul, ol, dl { page-break-before:avoid }

/* Linkfarbe und Linkverhalten darstellen */
a:link, a:visited, a {
background: transparent;
color: #520;
font-weight: bold;
text-decoration: underline;
text-align: left;

a {

a[href^=http]:after {
content:” <” attr(href) “> “;

$a:after > img {
content: “”;

article a[href^=”#”]:after {
content: “”;

a:not(:local-link):after {
content:” <” attr(href) “> “;

* Eingebundene Videos verschwinden lassen und den Whitespace der iframes auf null reduzieren.
.entry iframe, ins {
display: none;
width: 0 !important;
height: 0 !important;
overflow: hidden !important;
line-height: 0pt !important;
white-space: nowrap;
.embed-youtube, .embed-responsive {
position: absolute;
height: 0;
overflow: hidden;

/* Unnötige Elemente ausblenden für den Druck */

#header-widgets, nav, aside.mashsb-container,
.sidebar, .mashshare-top, .mashshare-bottom,
.content-ads, .make-comment, .author-bio,
.heading, .related-posts, #decomments-form-add-comment,
#breadcrumbs, #footer, .post-byline, .meta-single,
.site-title img, .post-tags, .readability
display: none;

/* Benutzerdefinierte Nachrichten vor und nach dem Inhalt einfügen */
.entry:after {
content: “\ Alle Rechte vorbehalten. (c) 2014 – 2016 TechBrain – techbrain.de”;
color: #999 !important;
font-size: 1em;
padding-top: 30px;
#header:before {
content: “\ Vielen herzlichen Dank für das Ausdrucken unseres Artikels. Wir hoffen, dass auch andere Artikel von uns Ihr Interesse wecken können.”;
color: #777 !important;
font-size: 1em;
padding-top: 30px;
text-align: center !important;

/* Wichtige Elemente definieren */
p, address, li, dt, dd, blockquote {
font-size: 100%

/* Zeichensatz fuer Code Beispiele */
code, pre { font-family: “Courier New”, Courier, mono}

ul, ol {
list-style: square; margin-left: 18pt;
margin-bottom: 20pt;

li {
line-height: 1.6em;


How much should we spend on corporate rebrand

We are frequently asked what the cost of rebranding an existing business should be.
In fact we’re often asked this question before we even get the opportunity to sit down with the business stakeholders and learn more about their business objectives.
It’s understandable that for many businesses, a rebrand will be a daunting prospect and unless they have done it before how do you place a value of the service.

As a business owner, would you like a one price fits all scenario.  For example, if all the business owner wants is a new logo, what should that cost.  However rebranding is more than a new logo and if that is the only expectation from both sides, it really isn’t a rebranding project in the first place.

It’s not possible to offer a one-stop fits all price for rebranding project.  Every business is different, their challenges are not identical and the business opportunities vary greatly.
If you are rebranding because there is an opportunity to be first to market with a new product or service that has a massive potential upside, you would want to spend a great deal more time (and hence money) on the making sure you get it right.

A very rough guideline for B2B companies is first of all determine what their annual spend is for marketing.   

As a general rule, a company generating $1,000,000 might set aside 7% for marketing expenses.    ($70,000 for the maths challenged among us).
Marketing expenses might be made up of

  • general marketing collateral,
  • social media and content,
  • staff wages & training and
  • market research.

So, if we expect to spend $70k every year on marketing, what might we be expected to spend to create or re-define a brand  (recognising that both exercises differ from one another.)
I rough guide would be double your typical annual marketing spent, but let’s round it down in this instance to 10% of annual revenue.
Which would give us an extremely rough guide of $100k

What would the $100k spend be made up of?

  • Market & Competitor research
  • Brand Audit & Strategy
  • Logos, names & taglines
  • Brand Identity
  • Corporate and/or product stationary
  • Keywords & Content
  • Website & Social Media
  • Photography & Video
  • Marketing Collateral
  • Style Guide
  • Launch

Why redesign a website

Redesigning a website can be a daunting task.  On a business’s list of priorities, the scale of the project can lead to procrastination and business stagnation.  Perhaps updating your business website is genuinely not a priority, but if you’re not sure, here are a few reasons to contemplate.

Your company had recently rebranding, perhaps servicing a new market that has different expectations when communicating it with.

Your website is outdated and features images, fonts or layouts that once worked but are no longer in vogue with your audience.

Internet browsers have improved vastly in recent years both in terms of speed and supported features.  Your site is not taking advantage of these improvements.

Your website is not responsive.  With 50% of traffic to websites coming from mobile devices, your website is not meeting audience expectation.

So what should I think about?
Well before jumping headlong into a redesign project, you should be mindful of your business landscape.  Ask yourself the following questions

What is good/bad about our current website.  Are we changing for the sake of changes or are there issues that must be addressed in order for our company to succeed.

Check out your Google Analytics account and make sure you know what pages have been particularly popular or unpopular  You don’t want to break something that is working.

Take a peek at your competitor’s websites.    There are tools out there that will tell you what their most popular pages are and can help you identify what you can do better.

Talk to customers.  Ask them what they want or need in order to do more business with you.

Why we don’t offer standard prices

Lots of companies publish the price and breakdown of their website design/development packages.
You’ve seen them before, Gold, Silver & Bronze packages, $500, $2,000, $5,000.

This can be reassuring for customers for whom price is the most important component of the job.  These clients feel comfortable knowing what they have to pay upfront, even if they have very little idea of what they actually need for their individual business.

But this model only really effective for the designer if there is a fixed number of design concepts, fixed number of pages and images.  If the numbers aren’t fixed the point between profit for designer and expectation of the customer can be very strained.
But what happens if the customer wants social media integration or search engine optimisation.  Who pays for that, the designer as an ‘expected’ feature of a package or the customer who must put their hand back into their pocket.

In our industry, we can’t offer fixed price solutions because all projects differ.  We can assume all projects will have a common fixed base of requirements, homepage, 5 content pages, 8 images, a contact form, but what else might be required.  What happens to the client who requires 200 pages and images.   How about if the client wants contact emails to be saved to a database or integrated into Mailchimp.  And of course what about the customer who wants ten revisions of pages because detailed requirements weren’t extracted early on.

Companies who offer fixed priced packages fall into a few categories. 
Those who are new to the industry and don’t know how to price their work.  These groups often find they have under priced their projects and it affects their ability to deliver the quality solution their customer expects.
Another work exclusively around free design templates for WordPress.  For this group ‘close enough is good enough’.  This mentality might be due to the fact they need to make a  profit on cheap packages or because they don’t know how to do any better.

Bear in mind, you don’t go to a doctor and expect a fixed price outlook to your condition nor can you expect a plumber to give you a set price on a job they haven’t worked on yet.

We fully understand how comfortable it is for clients to know how much they can expect to pay for a project before they start.  We are also aware that we are the experienced party in the exchange and we are expected to be able to let customers know as early as possible in the initial conversation what we expect the final price to be.
To give a realistic price requires understanding what the customer needs, what their ultimate objective is and what price we need to offer the solution at so we can make a profit.

Give us a call, let us explain it in more details.

Graphic design is more than just logos

Our graphic designers are trained, experienced visual communicators,  who create visual concepts by hand or by using computer software.  Their designs are developed to improve the way you communicate ideas to inspire, inform, or captivate your consumers.

Our graphic designers help to make create brands that make our client organisations readily identifiable by using a variety of mediums to communicate a particular idea or identity to be used in all forms of marketing, advertising and promotions.   Obvious examples are fonts, shapes, colours, images, print design, photography, animation, logos, and billboards. They also collaborate with artists, multimedia animators, and other creative people on many of their projects.

Blue Lily Studios have decades of experience developing brand strategies and creating memorable logos and artwork, however, our graphic designers are also on other projects such as website UX design and many data entry screen designs for server-based applications.  We understand what people need to see on screens and what will make them react most favourable during the on-screen process.

Our designers have an allocated work time which is dedicated to ongoing learning.  They are expected to stay contemporary with new and updated computer graphics and design software, either on their own or through formal software training programs. They must be able to create designs that are artistically interesting and appealing to clients and consumers. They produce rough illustrations of design ideas, either by hand sketching or by using a computer program.