Melinda Boundy Design


Blue Lily created a pitch document on behalf of Melinda Boundy Design. The document had specific guidelines it needed to adhere to but it also needed to showcase the beautiful Interior Design work of MBD.

Blue Lily created a beautiful document that “wowed” its audience while still  answering to the very specific brief the client was pitching for. It is also a document that can be used as a template for future communications.

Upower Leadership Program


Upower Leadership Program is a non-profit initiative that trains, empowers and mentors women in regional and rural areas to start small businesses.

Upower were looking for fresh contemporary branding that reflected positivity, opportunity and innovation.

As a non profit, budget was tight and exposure needed to be wide so the branding really needed to work hard and be versatile.

Blue Lily worked closely with the organisations founder, Sirle Adamson to create a brand that is professional, yet energetic and reflective of the organisations core mission and passion.

Parry Coates Family Law


Parry Coates family law are a Brisbane based family law firm established in 2016.  PCFL were looking for a branding solution that stood for integrity, empathy and experience but also made them stand out from the other firms in their industry.

Blue Lily provided a full branding solution that reflected the personality of the organisation and also responded to the needs of this very specific market.


Paul Cluff Financial Coach


Paul Cluff Financial Coach is a financial coaching system designed to integrate money management into the every day lives of their clients ultimately creating ‘financial fitness’.

PCFC run different programs for specific demographic groups. Each one of these programs needed to have an individual look and feel that connects to its specific audience. However, these ‘sub-brands’ also needed to remain true to the main umbrella PCFC brand.

A significant point of difference between PCFC & their competitors is the client portal which provides secure document management functionality.  Enrolled members have access to a dedicated system that allows them to store and manage financial and sensitive documentation in a structured manner that makes it easy to access and share with their financial advisor.

This system was developed using PHP, Javascript languages and MySQL database backend.  The front end uses AJAX and jQuery calls to present the information in responsive display screens.



Only Small Dogs


Only Small Dogs is an inner city Melbourne boutique dog groomers specialising in grooming for small dogs. They wanted a distinct brand that reflected exactly what they do. They wanted it to be contemporary and ‘funky’ to appeal to their local demographic.

Scout & Arrow Byron Bay

Scout and Arrow is a bricks and mortar and online boutique specialising in hand crafted south western wares created by artisans in New Mexico. Proprietor, Melinda Boundy, had a strong vision for her store and Blue Lily helped bring this vision to life from logo design and branding to packaging, marketing collateral and development of the website and online store.


EM Clarity


EMClarity’s business is about delivery of dependable, reliable and high-performing microwave link solutions for customers in challenging locations or otherwise technically demanding situations. For many years, EMClarity has designed, built, installed, commissioned, supported and repaired its own Australian-made high-quality, Telco-grade microwave radio products for remote area customers working in harsh environmental conditions.

Last year Blue Lily were given the task of relaunching EmClarity’s  website as they engaged in a push to attract both customers & venture capitalists.  The site had to be engaging and include an online client portal where customers could access product information.

As well as developing the website we also initiated a Search Engine Optimisation campaign that resulted in their website being ranked on Page One of Google for commerical search terms such as “microwave links”.


Core HR


Core HR is a startup HR company looking for branding and a website that allows them to hit the ground running when they open their doors.  They need to look professional and make an impact quickly to establish themselves as a credible new player in their market. Although a new company they offer many years of experience and this needed to be reflected through the brand.

Their brand and website also needs to appeal across a range of industries as well as be a fully responsive solution that will integrate with their social media and other campaigns.


My World Travel Concierge

My World Travel Concierge are a personal travel agent service that arrange once in a lifetime travel experiences for their clients. Blue Lily were asked to reinvigorate their brand to create a high end inspirational experience for their visitors.

Visit their website