Lots of companies publish the price and breakdown of their website design/development packages.
You’ve seen them before, Gold, Silver & Bronze packages, $500, $2,000, $5,000.
This can be reassuring for customers for whom price is the most important component of the job. These clients feel comfortable knowing what they have to pay upfront, even if they have very little idea of what they actually need for their individual business.
But this model only really effective for the designer if there is a fixed number of design concepts, fixed number of pages and images. If the numbers aren’t fixed the point between profit for designer and expectation of the customer can be very strained.
But what happens if the customer wants social media integration or search engine optimisation. Who pays for that, the designer as an ‘expected’ feature of a package or the customer who must put their hand back into their pocket.
In our industry, we can’t offer fixed price solutions because all projects differ. We can assume all projects will have a common fixed base of requirements, homepage, 5 content pages, 8 images, a contact form, but what else might be required. What happens to the client who requires 200 pages and images. How about if the client wants contact emails to be saved to a database or integrated into Mailchimp. And of course what about the customer who wants ten revisions of pages because detailed requirements weren’t extracted early on.
Companies who offer fixed priced packages fall into a few categories.
Those who are new to the industry and don’t know how to price their work. These groups often find they have under priced their projects and it affects their ability to deliver the quality solution their customer expects.
Another work exclusively around free design templates for WordPress. For this group ‘close enough is good enough’. This mentality might be due to the fact they need to make a profit on cheap packages or because they don’t know how to do any better.
Bear in mind, you don’t go to a doctor and expect a fixed price outlook to your condition nor can you expect a plumber to give you a set price on a job they haven’t worked on yet.
We fully understand how comfortable it is for clients to know how much they can expect to pay for a project before they start. We are also aware that we are the experienced party in the exchange and we are expected to be able to let customers know as early as possible in the initial conversation what we expect the final price to be.
To give a realistic price requires understanding what the customer needs, what their ultimate objective is and what price we need to offer the solution at so we can make a profit.
Give us a call, let us explain it in more details.