Why redesign a website

Redesigning a website can be a daunting task.  On a business’s list of priorities, the scale of the project can lead to procrastination and business stagnation.  Perhaps updating your business website is genuinely not a priority, but if you’re not sure, here are a few reasons to contemplate.

Your company had recently rebranding, perhaps servicing a new market that has different expectations when communicating it with.

Your website is outdated and features images, fonts or layouts that once worked but are no longer in vogue with your audience.

Internet browsers have improved vastly in recent years both in terms of speed and supported features.  Your site is not taking advantage of these improvements.

Your website is not responsive.  With 50% of traffic to websites coming from mobile devices, your website is not meeting audience expectation.

So what should I think about?
Well before jumping headlong into a redesign project, you should be mindful of your business landscape.  Ask yourself the following questions

What is good/bad about our current website.  Are we changing for the sake of changes or are there issues that must be addressed in order for our company to succeed.

Check out your Google Analytics account and make sure you know what pages have been particularly popular or unpopular  You don’t want to break something that is working.

Take a peek at your competitor’s websites.    There are tools out there that will tell you what their most popular pages are and can help you identify what you can do better.

Talk to customers.  Ask them what they want or need in order to do more business with you.

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